Monday, September 17, 2007

New Canadian event website


















Some quick mouse clicks for your fingers (and eyes) this morning ...

• The Canadian Curling Association has rejigged their look for the new season, which includes a new dedicated site for their championships. The site features all of their familiar championships in one hub, and for the first time in the public forum, the story of the Season of Champions concept, complete with a nifty promotional video ...

• Meanwhile, Dean Gemmell’s The Curling Show has new CCA CEO Greg Stremlaw in the hot seat ...

• Saskatchewan’s Sherry Anderson is ready for another season. Are you? ...

• Jumpin’ Joe Pavia is back, with his first Ottawa-area curling column ...

• According to the local blat, Brockville’s Shorty Jenkins Classic is ready to roll this coming weekend ...

• Scotland’s Curlathon was a very colourful affair yesterday ...

• Vernon’s host committee for the 2008 Ford World Women’s is just plain done looking for volunteers, as the response has been “overwhelming” ...

• Remember the name Joe Frans? The skilled Ontario curler who played third for John Morris in one Brier (2002) and second for Wayne Middaugh in another (2005) was suspended for two years following a doping infraction. He’s now back, and in a big way, as his new team won last night’s Ontario Curling Tour Championship. Julie Reddick, who has switched positions with former skip Jo-Ann Rizzo, won the women’s title ...

• And remember our story on the Sub-Zero Sweepers? Well, following that piece – and a South African marketing trade story on the cheeky advertising campaign by Nando’s Foods – the African bureau chief of Canada’s Globe & Mail has jumped in with a major feature, and we have a comment from the only Nando’s operation willing to talk about the campaign so far.

“I’m impressed that word of the Sub Zero Sweepers spread to Canada so quickly,” said Mark Majewski, National Marketing Director of Nando’s Canada. “If the South African team came to the Great White North anytime soon, I’m betting they’d quickly be schooled by our Canadian squad. The score would be ‘peri’ lopsided in Canada’s favour, I’m sure!”

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