Season of Champions TV

It’s no surprise that the Canadian Curling Association has made another leap into the digital world.

Season of Champions TV was announced today and premiers live, online, on Wednesday, October 7 at 7:00 pm MT/9:00 pm ET.

It’s the latest innovation by the CCA to use Internet technology to bring the curling community closer to its championship events and the competitors. The strategy includes the on-going development of the curling.ca website, which underwent a dramatic facelift in July 2008, the seasonofchampions.ca website, with comprehensive information on all of the Season of Champions events, plus live scoring from each championship or event utilizing the CCA’s CurlCast program.

It all starts October 7 with a two-hour live webcast from Edmonton – home to December’s Tim Hortons Roar of the Rings, aka the Olympic Curling Trials.

Edmonton media personalities Jim Jerome (a famous Patch host) and Jackie-Rae Greening (she of many Edmonton host committees) will host seven of the eight skips who have qualified for the Roar: namely Kevin Martin, Kevin Koe, Randy Ferbey, Jennifer Jones, Shannon Kleibrink, Cheryl Bernard and Stefanie Lawton.

Ontario’s Glenn Howard is unavailable due to work commitments.

The athletes will appear in a live forum, when curling fans will have the opportunity to submit questions online, by simply by logging on to the Season of Champions website. CCA is strongly recommended that fans pre-register their questions.

“The Canadian Curling Association continues to want to reach out to our fans and showcase our events the best way possible,” explained Greg Stremlaw, CEO of the Canadian Curling Association.

“We have made it a priority to not only embrace information technology as a very important tool within our business, but also to use it to help bring curling enthusiasts closer to the best curling events and athletes in Canada.”

Another innovation for the 2009-10 season will be the introduction of AtThePatch.ca, a website dedicated to capturing all the fun and excitement of the infamous Keith’s Patch. This site, which will launch in early November, will feature entertainment information, Up Close and Personal interview sessions and everything else that makes Keith’s Patch the legendary party central for Season of Champions events.