Tuesday, November 24, 2009

What's the difference?

Q: What’s the difference between an Olympic curling year and any other curling year?

A: Media. media. media.

Curlers in San Jose, California managed to get NFL football player Vernon Davis out onto the curling ice earlier this month, and in any other year, the story would have run in local media only. Perhaps with a photo.

We know this because various celebs have tried curling in the past couple of years... and we’ve promoted their experience, right here at The Curling News. Us, and local media where the experience took place.

However, with Vancouver 2010 less than three months away this story has exploded in this viral media universe, complete with video and multiple still pics.

Example: between 9:00am and 9:30am eastern time this morning, no less than 45 media outlets had posted the story online, and the counter was still running.

May we suggest more of these kinds of promotional efforts, from now until Games time. The recipe is simple: grab celeb; apply to ice; write and film.

Rinse and repeat.

Did you miss The Curling News Blog? This may be our first post since last Thursday, but there’s been lots to follow on our Twitter feed. Such as:

Rizzo beats Kleibrink for 11K; McEwen wins on a measure
Glenn Howard, Mike Harris and “Buttons” open The Dominion Curling Club Championship tonight
• When will they curl on Vancouver's super-cool new/old city rink?
Wayne Middaugh would like to set the record straight:
• Canada loses to Japan at Vancouver wheelchair curling exhibition
• You can follow the Olympic Torch journey online
• No tolls on Team Gushue highway
• 30K raised in little Carmen
Kevin Martin moves into top spot on Tour money list
• The Daceys are off to Chelyabinsk, Russia
• Vernon, BC gets a Grand Slam
• TSN HD channel available free during Olympic Trials

And so very much more. Click on "Follow" at the top left of this page...

[Photo by Associated Press]

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