What's the difference?

Q: What’s the difference between an Olympic curling year and any other curling year?

A: Media. media. media.

Curlers in San Jose, California managed to get NFL football player Vernon Davis out onto the curling ice earlier this month, and in any other year, the story would have run in local media only. Perhaps with a photo.

We know this because various celebs have tried curling in the past couple of years... and we’ve promoted their experience, right here at The Curling News. Us, and local media where the experience took place.

However, with Vancouver 2010 less than three months away this story has exploded in this viral media universe, complete with video and multiple still pics.

Example: between 9:00am and 9:30am eastern time this morning, no less than 45 media outlets had posted the story online, and the counter was still running.

May we suggest more of these kinds of promotional efforts, from now until Games time. The recipe is simple: grab celeb; apply to ice; write and film.

Rinse and repeat.

Did you miss The Curling News Blog? This may be our first post since last Thursday, but there’s been lots to follow on our Twitter feed. Such as:


• Rizzo beats Kleibrink for 11K; McEwen wins on a measure
• Glenn Howard, Mike Harris and “Buttons” open The Dominion Curling Club Championship tonight
• When will they curl on Vancouver's super-cool new/old city rink?
• Wayne Middaugh would like to set the record straight:
• Canada loses to Japan at Vancouver wheelchair curling exhibition
• You can follow the Olympic Torch journey online
• No tolls on Team Gushue highway
• 30K raised in little Carmen
• Kevin Martin moves into top spot on Tour money list
• The Daceys are off to Chelyabinsk, Russia
• Vernon, BC gets a Grand Slam
• TSN HD channel available free during Olympic Trials

And so very much more. Click on "Follow" at the top left of this page...

[Photo by Associated Press]

Tim Hortons curling stories

Curling sponsor Tim Hortons  introduced a curling contest back in early October, part of their “Every Cup Tells a Story” campaign.

Websurfers were invited to tell their own curling story (involving Tim Hortons, of course)  and the public gets to vote, online, for the best tale.

The winning storyteller will be named Grand Prize Winner of a trip for two to the final weekend of the Tim Hortons Canadian Curling Trials in Edmonton, which starts on December 6. The trip includes flights, accommodations and tickets to the Women’s and Men’s Finals at the Roar of the Rings.

Storytellers could even upload their own photo to accompany their story.

Why are we using the past tense? Apparently, the contest is now closed.

Geez. While we are somewhat amazed we didn’t hear about this contest, we are also miffed no one told us about it. Like.... Tim Hortons? The Canadian Curling Association, perhaps?

While TCN Blogreaders might not be able to submit their own story, they can still vote on their favourite story, and help declare the winner. Visit this page and scroll through the multitude of curling stories, and cast your vote today!

TCN readers could definitely play a role in the decision, for there seems to be an eight-way-tie going on between For the love of the game (from Hubbards, NS); 3 Generations (from Waterford, ON); The Day I Knew (Bowmanville, ON); Horsmans take on Jimmy The Kid (Quispamsis, NB); Summer of 2001 (Chase, BC); How I Met My Husband (Belnan, NS); Twilight Curling (Calgary) and the story we voted for: A Curling Legend (Norwood, ON).

Anything else? Yes, lots, but you need to follow the TCN Twitter feed, to learn more about:

• how you can watch the Olympic Torch run LIVE online

• Fox Sports Austalia and their curling insults

• Roar of the Rings tickets: are sales lagging?

• video of Olympian Deb McCormick on Last Call with Carson Daley

• Yowza, Mr, Zawada

• Manitoba team heads to Dominion Club Championship

• PEI teams chasing Canada Games berths

and more to come throughout the day, of course...

Olympic flame on curling ice

From the last post, to the big reveal.

2006 Olympic champion Mike Adam, alternate for Brad Gushue’s victorious foursome and the young man who committed one of “the most selfless acts in sport history” became the first Canadian high-performance curler to carry the Vancouver 2010 torch... and the first-ever human to slide with it down a sheet of curling ice.

The Katie Greene photo above shows Adam alongside former Team Gushue Olympic coach and 1976 Brier champion, Toby MacDonald.

“It was awesome,” Adam told The Curling News.

“In spite of it being Friday the 13th I didn’t wipe out... and I didn’t set the club on fire, either.”

Adam was on the ice at the St. John’s Curling Club in Newfoundland and Labrador, the traditional home base of Team Gushue and many of the island’s top competitors, and accepted the torch from the previous bearer, 2007 Canadian junior champion curling skip Stacie Devereaux.

Adam then proceeded to slide halfway down the sheet of ice. Then, he did it again... nice and slowly, for the assembled media.

“I was thinking, if I slide past real fast to get to the other end, I’ll blow by the people that are lined up to see it, and they don't get a chance to see it that well,” said Adam.

“So I figured I’d go slowly, and give everyone the real gist of it, show the symbolism.”

Adam enjoyed the technical term VANOC organizers gave to this particular segment of the torch’s unprecedented 45,000 km journey, which will visit 1,000 Canadian communities.

“They call it an ‘Alternative Mode of Transportation,’” Adam chuckled.

Adam was one of 160 torchbearers who carried the flame more than 110 kilometres across Newfoundland on Friday.

On a day when his Olympic teammates with Team Gushue were officially eliminated in the race to defend their championship in Vancouver, thousands of miles away in Prince George, British Columbia, Adam spoke poignantly about his return to the club.

“It’s been almost a year and a half since I’ve been back here,” said Adam, who now lives in New Glasgow, Nova Scotia.

“It would have been great to have everybody back here for this, but the boys had to be out west.

“I give the organizers full marks for including curling, and our team, in this amazing journey.”

There’s more from Adam and his big Friday in today’s edition of the St. John’s Telegram.

Later today, Alberta front-end curling legend Don Bartlett runs with the torch, in his original hometown of Gander, Newfoundland.

Other Olympic curlers slated to carry the torch are Russ Howard (Moncton, Nov. 29), Don Walchuk (Moose Jaw, Sask. on Jan. 10), alternate Ken Tralnberg (Hague, Sask. on Jan. 11), Marcie Gudereit (Lloydminster, Sask. on Jan. 12), alternate Sandra Jenkins (Salmon Arm, B.C. on Jan. 27) and Georgina Wheatcroft, who will bear the flame at Whistler Olympic Park on Feb. 5.

The full list of 300 Canadian Olympians who will act as torch bearers can be seen here.

Olympic curling roadsign

Our friend Terry Jones is back on the curling beat, and not a moment too soon.

The veteran Sun Media sports scribe, who also authored the 2007 book The Ferbey Four, was at a “32 days out” ceremony for the massive Roar of the Rings event coming to Edmonton December 6-13.

Otherwise known as the Tim Hortons Canadian Curling Trials, the event is basically the “Olympic Trials” which will declare Canada’s representatives for Vancouver 2010.

As Jones tells us here, many of the late week draw matchups were revealed as part of the news conference.

The much-anticipated and possibly crucial all-Edmonton battle between Kevin Martin and Randy Ferbey will be on the Wednesday afternoon draw, which also features Edmonton's Kevin Koe versus the other pre-qualified team skipped by Ontario’s Glenn Howard.

Thursday morning features Ferbey-Howard and Martin-Koe, and Thursday night will feature Ferbey-Koe and Martin-Howard.

Winnipeg’s Jennifer Jones, Calgarian Cheryl Bernard, Saskatoon’s Stefanie Lawton and Calgary’s 2006 Olympic bronze medallist Shannon Kleibrink have their feature games against each other Wednesday morning, Wednesday evening and Thursday afternoon.

As any curling fan worth his or her salt knows, the remaining squads will be known after the Road to the Roar in Prince George, B.C., which starts up pretty darned soon.

Jonesy also tells us that ticket sales are already at 134,844 for the eight-day event, and single draw tickets go on sale this Saturday.

Tickets are $50 a pop for the women’s final (Dec. 12) and the men’s final (Dec. 13), while the semifinals are $40 each. The early round-robin draws are $30 each.

For heaven’s sake, this has got to be one of the last wakeup calls for curling fans to get their butt to Edmonton, for this showdown of the ages.

“We can’t believe this event is only a month away,” said host committee woman Jackie-Rae Greening. “Probably in our lifetime we won't have the opportunity again to watch a trials where the winners get to represent Canada on their home turf at the Olympic Games. Now it’s getting so close, it’s getting so exciting.”

The last word goes to K-Mart, who unveiled some kind of countdown road sign, along with Kleibrink, at yesterday’s newser (photo by inews880AM, click to zoom in).

“I think the level of curling has increased significantly, the curlers have been training harder and have all become better than we were four years ago,” said Martin.

“That’s going to make this event even better and hopefully is going to make Canada even better at the Olympics.”

NOTE: have you signed up to follow The Curling News Twitter account?

If not, you’ve already missed today’s info on New Brunswick’s mixed team; Stoughton and Burtnyk on their Road to the Roar (and McEwen and Gunnlaugson, too); the husband of Sandra Schmirler and his honour at carrying the Olympic Torch; and Brad Gushue as an “interesting choice” to publicize the Tim Hortons Brier... considering that he hopes to not compete in it!

Head to the page and click on “Follow” to get tuned in to the digital curling world!

Olympic Torch is lit

It has begun.

The flame was lit in Olympia, Greece today for the 2010 Olympic Winter Games and carried off by the first relay runner on a journey of more than 47,000 kilometres to Vancouver.

The Olympic flame is to be carried 2,180 kilometres across Greece this week and will arrive in Victoria, British Columbia, on October 30 to embark on a 106-day, 45,000 kilometer journey throughout Canada.

Canadian aircraft manufacturer Bombardier is producing 12,000 identical torches, each weighing 1.6 kilograms, including fuel, which is a mix of propane and isobutane.

Twelve thousand relay runners will carry the flame before the opening ceremony in Vancouver on February 12. Curlers are included, and also –controversially – some of the media from Canada’s Olympic broadcast rights holder.

Torch designer Daniel Deschenes told AFP they were inspired by Canada’s “snow-covered landscape, sculpted by the wind, with traces in the snow or ice left by skiers or skaters.”

Deschenes said the torch would remain lit through “rain, sleet, snow and wind” and in temperatures from -40 degrees Celsius to +40 degrees Celsius.

And guess what? You can even download your own virtual Torch for use on your mobile device or computer.

What will they think of next?

[Photo by VANOC/IOC]