Monday, October 05, 2009

Worlds to Esbjerg, Gruyère is back

Some newbytes today from The Fed, otherwise known as the World Curling Federation.

WCF has announced that the City of Esbjerg, Demark (photo by Galen R. Frysinger) will host the Capital One World Women’s Curling Championship in 2011.

The event will be staged in the heart of the North Sea harbour city, Denmark’s fifth-largest, in an ice arena complex from March 19-27 in 2011.

“The World Curling Federation is delighted to announce that the Capital One World Women’s Curling Championship 2011 will take place in Denmark” said Les Harrison, WCF President.

Speaking on the fringe of the Olympic Congress in Copenhagen, Denmark where the official announcement was made, Harrison added: “The choice of Esbjerg is recognition of the outstanding achievements and contributions made by Danish curlers and the Danish Curling Association to the development of curling at an international level in recent years.”

The Danish women’s team, skipped by Angelina Jensen, won the bronze medal at the Mount Titlis World Women’s Curling Championship 2009 in Gangneung, Korea and also scored silver at the 2007 Worlds in Aomori, Japan. Denmark has qualified to send men’s and women’s curling teams to the Olympic Winter Games in Vancouver in February 2010.

Meanwhile, Swiss-based cheese titan Le Gruyère has renewed its WCF partnership, and will continue to sponsor the Le Gruyère European Championships over the next two years, starting with the 2009 shootout in Aberdeen, Scotland in December and the 2010 competition in Champéry, Switzerland.

Bruno Marty, representing the WCF agency Infront, said: “The partnership between WCF and Infront is proving itself to the satisfaction of both parties. In our first year of involvement, all sponsorship inventories have been sold and television coverage is increasing. We are pleased at this convincing demonstration of the value of working with an experienced sports marketing company – the WCF is assured of financial stability to support future growth in the sport.”

The Gruyère announcement can be read here, while the Danish Worlds announcement can be seen here.

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